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PRIMA - Paper & Related Industries Marketing Association
Address: Reininghausstrasse 49-51
City: A-8020 Graz
Country: Austria
PRIMA is Europe's premier organisation for marketeers in the paper and related industries. Its origins, more than 30 years ago, were rooted in a desire for professionals and practitioners to network and share knowledge to their mutual advantage. Until now an annual conference plus published membership details have provided the infrastructure for networking. The conference has grown from its humble beginnings to one of the highlights of the year in the paper and related industries.
PRIMA has also evolved in other ways, reflecting changes in the industry structure and in meeting the challenges of alternative materials, media and an increasingly competitive market. One obvious step is the widening of the 'Related' part of the description from just pulp, mineral, chemical and paper machinery suppliers to the rest of the complete chain and crucially paper distributors, printers, publishers, stationers and packaging companies plus all major suppliers and customers of these sectors.
A more subtle change is the business role of many members. In the 1960's, they were drawn primarily from large marketing departments of the paper groups and their suppliers. Those departments have largely gone. Instead, there are more consultants supporting industry leaders who are expected to include marketing as part of their overall competence.
PRIMA is now expanding - in scope and numbers. The reasons are relatively simple. One way or another, marketing will play a vital role in helping to restore value to industry shareholders, investors, customers and suppliers. Whether it is to help producers more accurately match supply with demand or ensure prices are a reflection of value rather than cost or develop profitable solutions to new problems or opportunities, marketing has an important role.
The industry needs better market information, applied creatively to achieve success. PRIMA can help this process by continuing to provide its well established network but also by acting as a catalyst to stimulate better knowledge and more skilled marketeers. It can also provide an important forum for bringing together the various sectors along the paper chain.
As a result of generous trade and industry sponsorship, PRIMA is able to offer great value for members and conference delegates.
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PRIMA is a Brussels based international non-profit organisation For the convenience of all members, the Executive Director's office in Austria is the exclusive contact for any type of information you might require - about PRIMA itself, membership issues, questions concerning the Annual Conferences, etc
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